Regardless of what various apps might try to tell you, you probably aren’t going to be able to find out who is checking your Facebook profile. You can, however, get a pretty good idea about who is visiting your website. With web analytics you can discover a lot of information about your visitors. Not only is it interesting stuff, but you can then proceed to better target your content to the interested demographics or try to expand your audience.
Our analytics provider of choice is Google Analytics due to its reliability, cost (free!), and how easy it is to securely share the statistics through Google accounts. Once the script is installed on your site, sharing the data with others is a snap.
If you have a website with us, chances are you’re already plugged into these sweet statistics. If you don’t, what are you waiting for? Without web analytics on your website, you’re constantly missing out on valuable data. For a ton of information about Google’s analytics service, check out their support article.