The Truth about Search Engine Optimization Services
There is no substitute for quality content. That much will always be certain, but there is actually a great deal involved in improving a website’s visibility. Although SEO focuses on only that one task, there are a variety of tactics used to achieve this goal—optimizations may be based on-site or off-site, implemented through code or content, and most importantly the methods might be white hat or black hat. Read more ›
Categories and Tags
Imagine trying to shop on Amazon without any search options. You might be able to find what you were looking for if you knew exactly what it was, but otherwise you would be in for a frustrating and possibly fruitless endeavor. Its refined degree of structure keeps the place functional, and the same is needed for any reasonably sized website. Keeping your growing collection of content navigable is easily possible with proper usage of categories and tags. Read more ›
Making the Most of Featured Images and Post Thumbnails
One of the best ways to bring attention to something is to slip it into some shiny packaging (there’s a reason billions are spent on package design and branding). Adding an image to the articles on your website is, in a sense, packaging them into something more compelling than before. Not every post needs its own image, but it’s great for when you really want to draw the reader’s attention to a specific article. Read more ›
Adding “Read More” Links with More Tags and Excerpts
In the age of Kindle and iPad, it might seem like authors and designers no longer have much control over when their readers turn the page, so to speak. One place you can still have that kind of control over your content is your website. WordPress provides two methods for this: more tags and excerpts, which both can be used to customize the read more links readers will click to reach the rest of your article. You might be about to encounter one right now! The question is, how best to set them up? Read more ›
Getting To Your Content
A top priority for almost any website should be easy access to both its owner and visitors. That’s why virtually every site Shield Interactive creates is equipped with a content management system to make updating the site easy. This custom configured CMS will automatically help to provide you with better search engine results, which will make finding your site easier for everyone. You’ll have less of an e-billboard and more of a web presence. Read more ›